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Triumph factory visitor experience


From concept to design, all the way through to realisation of the next Triumph model, a member of the team of in-house experts will take you on this fully-guided, behind-the-scenes journey into the heart of the Hinckley factory.

Witness the passion behind the process, and discover the design, dedication and detail that goes into every Triumph motorcycle.

Tour information

The 90-minute factory tour must be booked in advance and costs just £25 per person.

Places are limited to ensure the best experience for every visitor.

Booking is fast and easy — secure your tour today by booking online. Voucher holders call 01455 453088.

Opening hours

Our usual opening times for the Café, Shop and Exhibition are Wednesday to Sunday - 10am to 4.30pm and Closed Monday and Tuesday.

Tours run Wednesday to Sunday, at 10.30am, 11.30am, 1.30pm & 2pm.

Group tours

The Factory Visitor Experience is ideal for educational, corporate and social groups of 15-60.

Bookings can be tailored for a full day of multiple tours or single tours for smaller parties. With a successful educational partnership recently launched, it’s great for school trips, too.

For more information email

Factory tour highlights






Regularly updated to incorporate the latest race winners, special bikes created for Hollywood and to reflect the constant evolution of this great British brand, the Triumph exhibition makes for the perfect ride destination.

With free entry to a stunning display of iconic bikes and an insightful glimpse to the future of Triumph, it’s a must for your biking bucket list.

Triumph factory visitor experience tiger 900 frame




Everything you need to find us, and make the most of your time with us.