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The Triumph Factory Visitor Experience is at Triumph's main factory site located at Normandy Way, Hinckley, Leicestershire, LE10 3BZ, on the A47 between Leicester and Coventry.  The site is within easy reach of the M1, M6 and M69 motorways.

Using the postcode LE10 3BZ, most sat-nav systems will take you to the industrial estate on Dodwells Road (A47). Heading northbound you will arrive at a roundabout. From here ‘Motorcycle Factory’ is clearly signed.

Once parked up, take your time to stroll along the Avenue of Legends, each plaque a tribute to the people who made Triumph the brand it is today.







At Triumph's main factory site, located at Normandy Way, Hinckley, Leicestershire, LE10 3BZ, on the A47 between Leicester and Coventry. The site is within easy reach from the M1, M6 and M69 motorways. If you are travelling by train then Hinckley is the closest station, it is then a short taxi ride to the factory.

Visits to the Triumph Factory Visitor Experience Exhibition, Cafe and Shop are free. Factory Tours need to be pre-booked and are £28 per head. 

  • Hand sanitizer will be available at the Entrance/exit.
  • Contactless Payment is available at all pay points.
  • Staff have been fully trained on the new procedures that we have put in place to help keep everyone safe.
  • We have also introduced an enhanced cleaning regime throughout the building.

In return, we kindly ask you to:

  • Stay at home if you or anyone you have been in contact with is experiencing or has experienced symptoms of coronavirus (Covid-19) in the last 14 days.
  • Use the Hand Sanitizer provided.
  • Please pay attention to instructions provided by Staff. We may put temporary measures in place to safeguard you.
  • Supervise children at all times and ensure they also follow social distancing guidelines.

There is onsite parking for both cars and motorcycles including disabled bays close to the entrance just follow the signposts as you enter the factory grounds.  Please note we have a height restriction of 2.4m on our car park.  If you are arriving in a vehicle above this height, please let us know well in advance.

If you need to change the date of your Tour or make any amendments to the booking you can contact us by emailing our team on We are sorry, but once a Tour is booked, we're unable to arrange a refund if you cancel.  Unfortunately, if you are late for your tour time we will attempt to get you on another tour, but cannot guarantee another tour on the same day. If you do not attend your tour and have not notified us in advance (minimum 24 hours) you will not be eligible for transfer or refund. 

We cannot guarantee any part of the production line running. This is due to the production schedule, global demand, our quality assurance maintenance programmes and shift patterns. We endeavour to show as much of our production process as possible and plan our tours accordingly; however we can't predict all outages in the production process.

Yes. Please print or bring a digital copy of your ticket with you as we will need to scan this on your arrival to confirm your attendance and for Covid-19 Test and Trace purposes. Your details will only be shared if we are requested to by the NHS.

No, the entire Visitor Experience is indoors.

If you have any questions please contact us directly on 01455 453 088 or by emailing and one of our dedicated team will assist you.

Terms and Conditions: You can view our Booking Terms and Conditions here which provide more information on cancellations, refunds and your rights.

Bags. There is a designated locker area for bags and belongings for the duration of your Factory Tour. Please note that you will need to keep cameras and phones in a secure locker during your tour.

Carers. Full-time carers may accompany a paying registered disabled visitor free of charge. Please bring your proof of carer status when you arrive: a letter from the Department for Work and Pensions (DWP).  Unfortunately, if proof is not provided a tour place will be chargeable at £25.

Children. We welcome children of all ages but under 18’s must be accompanied by a responsible adult at all times, as we are a manufacturing facility and safety is our priority. We reserve the right to refuse entry to anyone whose behaviour may affect the safety and enjoyment of our staff and other guests.  We do not recommend the factory tour for children under the age of 4, however we are happy for you to bring them free of charge. We recommend that infants wear ear defenders.

Dogs. Accredited assistance and guide dogs are welcome in the Visitor Experience, including the Café and Factory Tour.  Proof will be requested on entry.

Factory Tour times. From time to time, our available Factory Tour times may change. See the Admissions section above for full details.

Footwear. We highly recommend all visitors wear flat, closed-toe shoes during their Factory Tour for comfort and safety.

Helmets and rider wear. Factory Tour visitors will have a secure locker in which to place helmets, rider wear and other personal items for the duration of their tour.

Parking. Free parking is available onsite, including designated disabled parking bays.

Rest Rooms. Ground floor male, female and disabled restrooms are available and free to use for visitors. Baby changing facilities are available.

Photography.  Photography is allowed in the Visitor Experience, café and shop but unfortunately, taking pictures is not permitted on the Factory Tour.

Refunds.  We're sorry, but once a Factory Tour is booked, we're unable to arrange a refund if you cancel.